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The sad and shocking truth about honey.

This bear has fooled consumers to believe honey is cheap. He is cheap because he is not real. 

Hiding behind this annoying face is the fact that liquid honey is the 3rd most faked food on the planet -- mostly cut (like drugs) and blended with process sugars and syrups. This is unacceptable. It is pathetic most liquid honey on store shelves does not contain pollen. 


In fact, when we first started, we were unable to source clean honeycomb in the U.S. due to widespread pesticide use. Bees fly. Bees pollinate. This also means bees pick things up besides pollen. 

There is a bioaccumulation (big word alert) in the wax that we would not even consider selling. Our inability to find clean U.S. comb led to a two-year global search to source the purest honey available. It was not cheap or easy.

As a result of our two-year global search for clean honey and the obscene amount of fraud in the honey industry overall, we had to create our own standards and practices for what we consider regenerative beekeeping (this is above organic certifications).

Our internal standards have now been codified with UC Davis in a Global Regenerative Apiculture White Paper

To ensure our regenerative standards and practices are followed by our beekeeping partners, we use 3rd party labs with the highest level of testing available (NMR if you are curious).

We do not take fraud lightly and go to equally absurd lengths to ensure the integrity of our honeycomb. 

It is simply honeycomb. As bees intended. It is honey you chew.

With the lengths we go to for sourcing, consumers can be assured every bite of our SNACKING HONEY is pollen produced, packed with nutrients -- like honey polyphenols (plant-based antioxidants), B-vitamins, amino acids and digestive enzymes, with trace amounts of fiber and vitamin A -- conveniently portioned for wherever, and whenever, you want to chew it.

The gloves are off teddy bear, we are coming for you. It is our intention to reclaim honey and you are our villain.

Real honey comes from bees, not bears.

Want real honey? Trust honeycomb

Pass the Honey has committed 1.1 Million acres to pollinator research and habitat restoration in the U.S. with an aim of 7 Million acres committed in 15 years.

We plow our proceeds back into the work needed to stabilize pollinator habitats and truly create change not only for bees and beekeepers, but for ecological diversity beyond what is perceived possible.

Our research focuses on effects of managed hives on native species, where these populations interact positively (or negatively), when and where they contribute to ecological diversity, how that ecological diversity sequesters carbon (and to what levels) and finding the delicate balance of each of these to produce a fully independent and regeneratively honey supply in the U.S.

Pass the Honey is buying a honeycomb for every student who enrolls in the National Spelling Bee.*

Literacy is vital. We believe literacy leads to making better food choices and considerations for ecological impacts -- along with so much more.

As the adage goes, you get more with honey than vinegar. So, that is what we are offering to encourage participation in the National Spelling Bee. For every student who enrolls in the national spelling bee before December 31, 2021, we will buy them a cut of our SNACKING HONEY.

Educators, parents, students, we welcome you to join us in this effort. Enroll your schools, engage your students and let's encourage literacy.

*Currently redeemable at grocery stores in San Diego, Los Angeles and SF/Bay Area. For all others we can give a $10 credit. It's the best we can do until next year when we launch nationwide. Use code SPBEEPROD at checkout.

Charcuterie is no longer defined by delicatessen meats. You’re just as likely to find vegan grazing boards described as charcuterie alongside the conventional meat and accompaniment spreads. 

Whether you subscribe to the purist definition of charcuterie or prefer to refer to outliers as grazing boards and snack trays, you’ve gotta admit, this snacking trend beats carrot sticks any day. 

Read on for tips from professional charcuterie board builders that will help you take your snack spreads to the next level. 

  • 4 min read

To the untrained shopper, terms like “raw,” “organic,” and “Manuka” are like a secret code. You might have an inkling they might signal the honey is better for you, more sustainable, or just more delicious. But what do these labels really mean? 

  • 5 min read
Finding healthier alternatives to sugar can help people with diabetes have more flexibility and freedom in their diet. Honeycomb’s low GI, antioxidants, and nutrients make it an ideal low blood sugar snack or everyday sweetener. 
  • 4 min read

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