Pass the Honey was founded on the idea that a small company, committed to transformative systems change could make a disproportionate difference in the world through the right combination of vision, partnership, and technical capability.

We represent a select few who see the potential impact from disrupting the $12 billion fraudulent honey industry using sophisticated technology, context-specific standards for honey production and quality, and a strong vision for a future where business contributes to the well-being of the ecologies, human communities, and economies that it interacts with.

One of the primary drivers of Pass the Honey’s mission is to confront rampant fraud in the honey industry. According to research up to 70%, of honey in the global market is adulterated by blending with sugar syrups or many other methods of adulteration.

Fake honey, deceives consumers and floods markets with a cheap product, driving honey prices so low beekeepers are having a hard time staying in business.

In order to address this level of fraud in the industry, Pass the Honey establishes trusting partnerships directly with beekeeper suppliers so we know how our honeycomb was produced and have full traceability and transparency from beekeeper to consumer.

Pass the Honey partners with beekeepers and landowners to forge a path for regenerative honeycomb in a way that addresses the industry's biggest challenges and ultimately leads to a healthier food system and planet.

We define regenerative beekeeping as, a holistic approach to beekeeping that positively impacts honey bees health, beekeeper livelihood, and surrounding ecosystems, providing consumers with an unadulterated, nutrient dense, food that ultimately contributes to a thriving food system and planet. 

To achieve this lofty aim, we have established the first (and only) research project dedicated to regenerative honey production in the United States. 

Our honeycomb testing standards.

In a world where honey is the 3rd most faked food, Pass the Honey works with an independent third-party lab to test our honeycomb using the most advanced testing technology - Nuclear Magnetic Resonance (NMR).

We test for the following:

1. Adulteration

⦿ Honey has NOT been mixed with other syrups, diluted or changed by other means.

⦿ Validates that honeybees made the honey from natural flower nectar and were not fed sugar syrups.

2. Contamination

⦿ Honey is NOT contaminated with (high levels) of pesticides, antibiotics, herbicides, fungicides or other contaminants.

3. Authenticity

⦿ The honey comes from the registered location. 

⦿ Shows the flowers that bees collected the nectar from. 

We were shocked to learn it is nearly impossible for beekeepers in the United States to produce honeycomb that is not contaminated with pesticides, herbicides or other chemicals. In response we established the Regenerative Honeycomb Initiative (RHI).

RHI is a research initiative that aims to research and develop how beekeepers and land managers in the US can work together to produce regenerative honeycomb. Pass the Honey has created partnerships with sustainable timber landowners to commit 1.1M+ acres of honeybee forage zone to research.

image with quote"land use and forage loss are the biggest challenges facing the apiculture industry today. We need to ensure the agricultural system provides forage and habitat for bees and pollinators" by Dr. Marla Spivak - pass the honey

Regenerative Apiculture Working Group

Pass the Honey is a founding member and current Chair of the Regenerative Agriculture Working Group (RAWG). The RAWG is a multi-stakeholder group gathering beekeepers, land owners, researchers, honey buyers, consumer educators, ecologists and regenerative designers at a shared table for the purpose of identifying and working towards systemic solutions to the many challenges beekeepers and honey bees experience.

We aim to organize the honey industry and its stakeholders around regenerative practices, focusing on standards, testing and education, in order to create a value retentive beekeeping model. 

The RAWG focuses on the following areas:

⦿ Develop Regenerative Apiculture concepts, definitions and standards

⦿ Educate About Regenerative Apiculture

⦿ Develop Regenerative Practices and Outcomes Manual

⦿ Fund Applied and Interdisciplinary Research

⦿ Strengthen Networks of Landowners, Beekeepers and Honey Buyers

⦿ Coordinate Suppliers and Brands Leading Industry Change